Privacy Policy & Affiliate Disclosure
Last updated: September 2026
Family Miles Guide participates in affiliate advertising programmes. This means that some links on this site are affiliate links – if you click one and make a purchase, we may earn a commission at no additional cost to you. We only recommend products and services we genuinely believe in and have researched or used ourselves.
Affiliate Disclosure
In accordance with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and guidance from the Competition and Markets Authority (CMA) and Advertising Standards Authority (ASA), we disclose all material connections between this website and third-party companies whose products or services are mentioned or linked.
What "affiliate link" means
An affiliate link is a specially tracked URL. When you click an affiliate link and complete a qualifying purchase or action, Family Miles Guide may receive a small commission from the merchant. The price you pay is never affected – commissions are paid by the merchant, not added to your cost.
Our affiliate partners
Family Miles Guide currently participates in affiliate programmes including, but not limited to:
- Travelpayouts — connecting us to travel brands including flights and activities
- Trip.com via CJ Affiliate — family hotels, apartments, and budget stays
- World Nomads via CJ Affiliate — travel insurance for family trips, subject to policy eligibility and terms
- AirHelp — flight delay and cancellation compensation
- Aviasales — flight search and booking
- Kiwi.com — flight search and route comparison
- Klook — tours, activities, and experiences
- Other travel-related brands disclosed at the point of the relevant link
How we identify affiliate links
Affiliate links on this site are clearly identified with a prominent disclosure placed before the user encounters the affiliate link, in line with UK requirements. Links that go directly to official government or non-commercial websites are not affiliate links and are noted as such.
Our editorial independence
Affiliate relationships do not influence editorial content. We do not accept payment to write positive reviews, and we do not alter our honest opinions based on affiliate arrangements. If we have not personally researched or tested something, we say so. Our goal is to give families accurate, useful information – not to maximise commissions.
Privacy Policy
This Privacy Policy explains how Family Miles Guide ("we", "us", or "our"), operated at https://familymilesguide.co.uk, collects, uses, stores, and shares information about you when you visit our website or subscribe to our email newsletter.
We are the data controller for the purposes of UK data protection law. If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at privacy@movitari.com.
1. Information we collect
Information you provide directly:
- Email address – when you subscribe to our newsletter via any form on the site.
- First name – optionally provided at subscription, used only to personalise emails if supplied.
Information collected automatically:
- Optional analytics data – pages visited, browser and device information, and content interactions collected only after you enable Analytics. This may be processed by Google Analytics, Microsoft Clarity, Simple Analytics, and our first-party analytics endpoint.
- Optional affiliate data – partner-link clicks and referral information collected only after you enable Affiliate and partner tracking. Affiliate networks and booking partners may process the click after you choose to follow a partner link.
- Optional advertising data – advertising events, audience, and conversion information collected only after you enable Advertising and retargeting through Meta, Pinterest, or Taboola.
- Cookies and similar technologies – the consent preference itself is stored in your browser so we can remember your choice. Optional localStorage, cookies, pixels, and scripts are created only for categories you explicitly enable.
- Region suggestion data – a server-side IPinfo lookup may return a two-letter country code to decide whether to show an optional region suggestion banner. If that lookup is unavailable, the browser's language preferences may be used instead. We do not automatically redirect visitors based on their IP address or language, and the site does not expose the IPinfo token to your browser.
We do not collect payment information, government IDs, or sensitive personal data of any kind.
2. How we use your information (lawful bases)
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:
| Purpose | Lawful basis |
|---|---|
| To send you the email newsletter and automated welcome series you subscribed to | Consent – you have given clear consent for us to process your personal data for this purpose. |
| To understand how visitors interact with the site and improve content | Consent – optional analytics technologies are disabled until you enable the Analytics category. |
| To measure the performance of affiliate links | Consent – affiliate referral and attribution technologies are disabled until you enable Affiliate and partner tracking. |
| To comply with legal obligations | Legal obligation – processing is necessary for us to comply with the law. |
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. How long we keep your information
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Email address and first name – retained for as long as you remain subscribed to our newsletter. If you unsubscribe, we will delete your personal data from our active mailing list within 30 days, unless we are required to retain it for legal reasons.
- Usage data and click data – retained for a period of 26 months for analytics and affiliate performance reporting purposes.
- Cookie/localStorage data – consent preferences are retained for up to 12 months or until you change them. Optional identifiers are removed from this site when you withdraw optional consent where technically possible; third-party providers may retain records under their own policies.
We regularly review our retention periods and securely delete or anonymise data that is no longer needed.
4. Who we share your information with
We share your personal data with the following third-party service providers, who process data on our behalf as data processors:
| Service | Purpose |
|---|---|
| Resend (resend.com) | To manage our email list and deliver messages. By subscribing, you agree to Resend's privacy practices in addition to this policy. |
| Google Analytics, Microsoft Clarity, Simple Analytics | For optional website analytics and user behaviour insights, only when Analytics is enabled. |
| Travelpayouts, Booking.com, CJ Affiliate, and named travel partners | For optional affiliate referral, booking, and performance measurement, only when Affiliate and partner tracking is enabled. |
| Meta, Pinterest, and Taboola | For optional advertising, retargeting, and conversion measurement, only when Advertising and retargeting is enabled. |
We ensure that all third-party processors we use are contractually obliged to process your personal data only on our instructions and in compliance with UK data protection law.
5. Your rights under UK GDPR
Under UK data protection law, you have the following rights:
| Right | What it means |
|---|---|
| Right to be informed | You have the right to be told how we use your personal data (this Privacy Policy fulfils that right). |
| Right of access | You have the right to request a copy of the personal data we hold about you (a "subject access request"). |
| Right to rectification | You have the right to ask us to correct inaccurate or incomplete personal data. |
| Right to erasure | You have the right to ask us to delete your personal data in certain circumstances (the "right to be forgotten"). |
| Right to restrict processing | You have the right to ask us to limit how we use your personal data in certain circumstances. |
| Right to data portability | You have the right to request that we transfer your personal data to another organisation, or directly to you, in a structured, commonly used format. |
| Right to object | You have the right to object to our processing of your personal data where we are relying on legitimate interests (including for direct marketing). |
| Rights related to automated decision-making | You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. |
How to exercise your rights: To exercise any of these rights, please contact us at privacy@movitari.com. We will respond to your request within one month, as required by UK GDPR.
You also have the right to withdraw your consent at any time where we are relying on consent as our lawful basis (for example, for email marketing). To withdraw consent, simply click the "unsubscribe" link in any of our emails or contact us directly.
6. Cookies and similar technologies
We use cookies and similar technologies (including localStorage, sessionStorage, scripts, and tracking pixels) in separate categories. Under the Privacy and Electronic Communications Regulations (PECR), non-essential categories are disabled until you make an affirmative choice through the cookie preference centre.
The first layer provides equally prominent options to accept all optional categories, reject all optional categories, or manage preferences. Closing or ignoring the banner is not treated as consent. Global Privacy Control is recognised; on a new visit its signal keeps optional categories disabled unless you make an affirmative choice.
Consent choices are recorded in a PostgreSQL audit table using a pseudonymous consent ID, selected categories, policy versions, timestamp, region, and whether GPC was detected. We do not store raw analytics, advertising, or affiliate tracking identifiers in that consent record.
You can manage your cookie preferences at any time using Cookie settings in the footer, or by contacting us at privacy@movitari.com.
7. International data transfers
Some of our third-party service providers may be based outside the UK. Where we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place, such as:
- Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the UK government; or
- Using standard contractual clauses approved for use in the UK.
If you would like more information about these safeguards, please contact us.
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically.
9. How to complain
If you have any concerns about how we handle your personal data, please contact us in the first instance at privacy@movitari.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:
- Website: ico.org.uk
- Telephone: 0303 123 1113
We would, however, appreciate the chance to address your concerns before you approach the ICO, so please do contact us first.